{"id":31257,"date":"2025-05-02T13:23:07","date_gmt":"2025-05-02T11:23:07","guid":{"rendered":"https:\/\/www.ladiagonale.net\/?p=31257"},"modified":"2025-05-02T23:35:44","modified_gmt":"2025-05-02T21:35:44","slug":"un-contrat-de-sponsoring-avec-la-rd-congo","status":"publish","type":"post","link":"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/","title":{"rendered":"Un contrat de sponsoring avec la RD Congo ?"},"content":{"rendered":"\n\n\n<p>La saison derni\u00e8re, la marque \u00ab\u00a0<em>Visit Monaco<\/em>\u00a0\u00bb s&rsquo;\u00e9tait affich\u00e9e sur le devant des maillots de l&rsquo;AS Monaco. En 2025-2026, on pourrait retrouver un partenariat de strat\u00e9gie touristique sur les tenues de l&rsquo;ASM, qui sera \u00e9quip\u00e9e par Mizuno, mais il ne s&rsquo;agirait pas cette fois de promouvoir les charmes de la Principaut\u00e9. Selon <em>Africa Intelligence<\/em>, les dirigeants mon\u00e9gasques seraient en train de mener des n\u00e9gociations pouss\u00e9es avec la R\u00e9publique d\u00e9mocratique du Congo pour un contrat de sponsoring.<\/p>\n\n\n\n<p>L\u2019AS Monaco ne dispose pas de revenus importants de merchandising et de billetterie, ce qui pousse le club de la Principaut\u00e9 \u00e0 multiplier les partenariats et autres contrats de m\u00e9c\u00e9nat. Et celui-ci pourrait s&rsquo;av\u00e9rer particuli\u00e8rement lucratif pour l&rsquo;ASM, puisqu&rsquo;il permettrait d&rsquo;engranger 4,8 millions d&rsquo;euros annuels. Il r\u00e9pondrait \u00e0 la strat\u00e9gie de <em>soft power<\/em> voulue par le pr\u00e9sident congolais F\u00e9lix Tshisekedi et son gouvernement afin de valoriser l&rsquo;image de son pays et ainsi attirer davantage d\u2019investisseurs \u00e9trangers.<\/p>\n\n\n\n<p>Depuis quelques ann\u00e9es, ce type de partenariat tend \u00e0 se r\u00e9pandre dans le monde du football. C&rsquo;est notamment le cas avec le Rwanda et sa marque \u00ab <em>Visit Rwanda<\/em> \u00bb qui accompagne le Paris Saint-Germain et Arsenal, ou encore de l&rsquo;Olympique de Marseille qui porte le programme \u00ab <em>Sublime C\u00f4te d&rsquo;Ivoire<\/em> \u00bb. Le Qatar a \u00e9galement tent\u00e9 cette strat\u00e9gie par l&rsquo;interm\u00e9diaire de <em>beIN Sports<\/em>, en cherchant \u00e0 promouvoir sa marque \u00ab <em>Qatar Tourism<\/em> \u00bb contre 20 millions d&rsquo;euros inclus dans l&rsquo;enveloppe globale des droits TV du diffuseur (100 millions). Mais cet accord a rencontr\u00e9 de nombreuses r\u00e9sistances en L1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La saison derni\u00e8re, la marque \u00ab\u00a0Visit Monaco\u00a0\u00bb s&rsquo;\u00e9tait affich\u00e9e sur le devant des maillots de l&rsquo;AS Monaco. En 2025-2026, on pourrait retrouver un partenariat de strat\u00e9gie touristique sur les tenues de l&rsquo;ASM, qui sera \u00e9quip\u00e9e par Mizuno, mais il ne s&rsquo;agirait pas cette fois de promouvoir les charmes de la Principaut\u00e9. Selon Africa Intelligence, les [&#8230;]\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[86,465,1030,386],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un contrat de sponsoring avec la RD Congo ? - La Diagonale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un contrat de sponsoring avec la RD Congo ? - La Diagonale\" \/>\n<meta property=\"og:description\" content=\"La saison derni\u00e8re, la marque \u00ab\u00a0Visit Monaco\u00a0\u00bb s&rsquo;\u00e9tait affich\u00e9e sur le devant des maillots de l&rsquo;AS Monaco. En 2025-2026, on pourrait retrouver un partenariat de strat\u00e9gie touristique sur les tenues de l&rsquo;ASM, qui sera \u00e9quip\u00e9e par Mizuno, mais il ne s&rsquo;agirait pas cette fois de promouvoir les charmes de la Principaut\u00e9. Selon Africa Intelligence, les [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/\" \/>\n<meta property=\"og:site_name\" content=\"La Diagonale\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T11:23:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-02T21:35:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ladiagonale.net\/wp-content\/uploads\/2025\/05\/RDC.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Damien Dellerba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.ladiagonale.net\/wp-content\/uploads\/2025\/05\/RDC.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Damien Dellerba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/\",\"url\":\"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/\",\"name\":\"Un contrat de sponsoring avec la RD Congo ? - La Diagonale\",\"isPartOf\":{\"@id\":\"https:\/\/www.ladiagonale.net\/#website\"},\"datePublished\":\"2025-05-02T11:23:07+00:00\",\"dateModified\":\"2025-05-02T21:35:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.ladiagonale.net\/#\/schema\/person\/79ff1e7b0853ed01b2aa26e64ad300bf\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.ladiagonale.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un contrat de sponsoring avec la RD Congo ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ladiagonale.net\/#website\",\"url\":\"https:\/\/www.ladiagonale.net\/\",\"name\":\"La Diagonale\",\"description\":\"Le site des supporters de l&#039;AS Monaco FC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ladiagonale.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ladiagonale.net\/#\/schema\/person\/79ff1e7b0853ed01b2aa26e64ad300bf\",\"name\":\"Damien Dellerba\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.ladiagonale.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7850e06d3ff63cdbaee88b7fc16e2f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7850e06d3ff63cdbaee88b7fc16e2f0?s=96&d=mm&r=g\",\"caption\":\"Damien Dellerba\"},\"url\":\"https:\/\/www.ladiagonale.net\/index.php\/author\/damien\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un contrat de sponsoring avec la RD Congo ? - La Diagonale","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ladiagonale.net\/index.php\/2025\/05\/02\/un-contrat-de-sponsoring-avec-la-rd-congo\/","og_locale":"fr_FR","og_type":"article","og_title":"Un contrat de sponsoring avec la RD Congo ? - La Diagonale","og_description":"La saison derni\u00e8re, la marque \u00ab\u00a0Visit Monaco\u00a0\u00bb s&rsquo;\u00e9tait affich\u00e9e sur le devant des maillots de l&rsquo;AS Monaco. 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